nj portrait photographer

I Want to Quit My Job (again)

I Want to Quit My Job (again)

Every time I get a corporate headshot gig, I fall in love with entrepreneurship all over again. It’s large amount of work that goes with photographing an entire business’s employees. Most importantly, the financial compensation. Businesses don’t haggle price (you shouldn’t be haggling your price anyway). I would love to quit my job and pursue gigs like this full time but I can’t. Here are the tips I’ve noticed worked for me and maybe you can use them and go full time yourself.

SEO: Consistently blogging about your expertise is great for SEO. SEO, or search engine optimization, is what gets you found in a Google search. Make a Google My Business account, blog weekly on your site, and post images to GMB. 0% of my new clients have come from social media.

Cold Call: Stop being so timid. Converse with humans. Call 20 businesses a day. If you land 2 businesses a month willing to spend $5k that would be $100k a year. Have a few scripts and find out what works. Get the info of people on the fence and foster a relationship. SEO brings clients to you. Cold calling brings you to the client.

Under Promise & Over Deliver: Always sneak a little more in whatever service you provide. Go a little more out of your way. No matter the business, this is always the best practice.

This is the latest corporate session that made me want to quit again. It was multiple headshot sessions for AdVANtage Outfitters.

Photographers, Photoshop, & AI

Photographers, Photoshop, & AI

For those worried about AI taking over their photography jobs please stop worrying. My previous blog explains why we don’t need to worry. In this blog I’ll show you the benefits of using AI to make your editing faster. I did a short review of Adobe Photoshop’s Beta AI and it’s quite impressive.

What is Branding?

What is Branding?

Branding is the process of creating a distinct identity for a business in the mind of your target audience and consumers. At the the most basic level, branding is made up of a company's logo, visual design, mission, and tone of voice. The end of the year is a perfect time to rebrand your busniess. Luckly with GR Design & Photography all the things I listed for rebranding can be done with me.

The Madelyn is a restaurant in NYC I worked with. They needed an identity. A logo fit for a high end fusion restaurant. This went on their website, menus, marketing, and vinyl lettering for their glass storefront. Photography for the website was also needed and they appreciated that they were able to get all these services from one vendor. How did I do?

J’adore Fashion is a clothing brand. I was asked to make the logo fun and classy. We used 3 models to photograph their inventory which also was fun and classy. What does this brand, as a whole, say to you?