portrait photography

What is Branding?

What is Branding?

Branding is the process of creating a distinct identity for a business in the mind of your target audience and consumers. At the the most basic level, branding is made up of a company's logo, visual design, mission, and tone of voice. The end of the year is a perfect time to rebrand your busniess. Luckly with GR Design & Photography all the things I listed for rebranding can be done with me.

The Madelyn is a restaurant in NYC I worked with. They needed an identity. A logo fit for a high end fusion restaurant. This went on their website, menus, marketing, and vinyl lettering for their glass storefront. Photography for the website was also needed and they appreciated that they were able to get all these services from one vendor. How did I do?

J’adore Fashion is a clothing brand. I was asked to make the logo fun and classy. We used 3 models to photograph their inventory which also was fun and classy. What does this brand, as a whole, say to you?

It's Fall Y'all

Sweater weather has arrived! I’ve checked the peak time for fall foliage for North Jersey and it is estimated to be the last 2 weeks of October. That is the perfect time to get the family together for a fall session.

  • 20 min session

  • 5 digitals chosen from a gallery of the entire session.

    $250

3 Head Shot Tips for Killer Images

3 Tips for Killer Head Shots

First is your catch light. This is when the light from your main (key) light hits your subject’s eyes. This brings dept and life to your image.

Second is your key light. This is your main light and you will get a different feeling in your image depending where you place your light. I like to place my strobe at 45 degrees (10 or 2 o’clock) and a few feet over the subject’s head with my softbox angled down.

 Last is the back light. Also know as rim, shoulder, or hair light; it lights the back of your subject. This illuminates the back edge of your subject and separates them from the background.

With this lighting and enough practicing with posing and you should be able to go after those corporate head shot gigs in no time.

Fun Fact: 99% of people getting head shots are not models. They won’t be comfortable in front of a camera. Hell, I”M not comfortable in front of a camera. Be relaxed, be charismatic, and make it fun. The picture will show what they feel. Laughing and relaxed will show. Nervous and uncofortable will also show.

INVEST IN YOURSELF