Client Tips Gonzalo Rodriguez Client Tips Gonzalo Rodriguez

What to Wear

What to Wear for Corporate Headshots (Complete Guide for Professionals)

A professional headshot is often the first impression people see on LinkedIn, company websites, and marketing materials. Choosing the right clothing can make a big difference in how polished, confident, and approachable you appear.

If you’re preparing for a corporate headshot session, here are simple guidelines to help you look your best.

1. Stick to Solid Colors

Solid colors photograph much better than busy patterns.

Patterns, logos, and bold prints can distract from the most important part of the photo: your face.

The safest choices include:

  • Navy

  • Charcoal gray

  • Soft blue

  • Black

  • Neutral tones

These colors look professional and keep the focus where it belongs.

2. Avoid Loud Patterns and Logos

Small stripes, checks, and detailed patterns can create visual distractions on camera.

It’s best to avoid:

  • Busy patterns

  • Large logos

  • Bright neon colors

  • Trendy graphics

Classic and simple clothing will always look more professional in a headshot.

3. Dress Slightly More Professional Than Your Daily Work Attire

Think of your headshot as a representation of your professional brand.

If your workplace is business casual, consider wearing something slightly more polished for your photo.

Examples:

For men

  • Blazer or sport coat

  • Button-down shirt

  • Tie (optional depending on industry)

For women

  • Blouse or tailored top

  • Blazer

  • Simple dress

This creates a professional, timeless image that will work across multiple platforms.

4. Keep Accessories Minimal

Accessories should complement your look, not dominate the image.

Good options include:

  • Simple jewelry

  • Classic watches

  • Minimal accessories

Avoid anything overly shiny or oversized that could pull attention away from your face.

5. Make Sure Your Clothes Fit Well

Well-fitted clothing photographs better than clothing that is too loose or too tight.

Before your session:

  • Try on your outfit in advance

  • Iron or steam your clothes

  • Make sure jackets and shirts fit comfortably

Clean, tailored clothing instantly elevates your headshot.

Final Tip: Bring an Extra Option

If possible, bring two outfit options to your session.

This allows your photographer to quickly suggest what works best with the lighting and background.

A great headshot should feel professional, approachable, and authentic, and the right wardrobe helps make that happen.

Looking to update your professional headshot?
If your current photo is outdated or inconsistent with your professional brand, a fresh headshot can make a strong first impression across LinkedIn, company websites, and marketing materials.

Read More
Client Tips Gonzalo Rodriguez Client Tips Gonzalo Rodriguez

ROI of Branding

Beyond the Frame:

The Real ROI of Professional Branding for Growing NJ Companies

In a competitive market like New Jersey, "good enough" photography is a silent budget killer. For a growing company, professional headshots aren't an expense, they are a high-yield asset.

1. The "Trust Dividend"

In B2B sales, people buy from people. When a lead visits your "About Us" page and sees cohesive, high-end portraits, it signals stability. High-quality visuals bridge the "trust gap" faster than any sales deck can.

2. Attracting Top-Tier Talent

The best candidates want to work for the best companies. A polished, professional team gallery shows that you invest in your people and your brand. It’s a recruitment tool that works 24/7.

3. Unified Brand Equity

When your team members are on LinkedIn, they are brand ambassadors. If one has a grainy selfie and another has a vacation photo, your brand looks fragmented. A unified look creates a "force multiplier" effect for your company’s online presence.

4. The Math of First Impressions

$$(Total Project Cost) divided by (Years of Use) = Pennies per Impression$$

A professional headshot lasts 2–3 years. When you calculate how many times that photo is seen on LinkedIn, email signatures, and proposals, the cost per "impression" is lower than any Google or Facebook ad you could ever run.

The Bottom Line: Your visual identity is the "face" of your business. Make sure it looks like a million dollars without spending it.

Read More
Gonzalo Rodriguez Gonzalo Rodriguez

It’s Not Failure…

It’s Not Failure… It’s How NOT To Do It

It’s only failure when you stop trying. Everything else is just learning how not to do it. So what did I learn about running a headshot happy hour? It’s not about photography or graphic design skill. It wasn’t finding the location to let me host. That was just a little tedious. These are what I think would help get people to purchase tickets and attend:

NO MOMENTUM- There was not enough time between the event date and when I started promoting. There weren’t enough videos explaining the importance of headshots or networking for serious businesses.

BEEN THERE, LIKED THAT- There were no past events to make people familiar with networking at that particular bar. What’s the fix? Monthly or weekly free networking events to build familiarity and comfort to set up a paid Headshot Happy Hour.

YOU GOTTA SPEND MONEY TO MAKE MONEY- $40 on paid Eventbrite adds five days before the event just won’t cut it. This will cost the first time or two. Take notes on where people purchased from (Google ad, IG ad, TT ad, Eventbrite ad). After a few tries, you will know what works and what doesn’t

MAKE A DETAILED PLAN WITH THE MARKETING TEAM- Get on the same page with the location’s marketing team. We are going to post this, this, and this on this date. Videos? Stills? Videos & stills?

Was this a super successful event? No. Did the people that DID buy tickets enjoy their drink and headshots? Absolutely! They had a great time. The owner WANTS me to do this again. He saw the vision and likes the idea. There’s potential here. Lets see how the next one goes… if there is one.

Read More
Client Tips Gonzalo Rodriguez Client Tips Gonzalo Rodriguez

Northern New Jersey Corporate Headshots

Corporate Headshot Photography for Companies in Northern New Jersey

Most companies do not think about headshots until they become a problem. A new hire needs a photo. A press request comes in. A potential client visits the website. Suddenly the team page shows a mix of phone selfies, outdated portraits, and images that no longer match the brand.

This guide explains when companies should update corporate headshots, why consistency matters, and how businesses in Northern New Jersey can handle team headshots efficiently.

Why Corporate Headshots Matter for Your Business

Corporate headshots are part of your brand presence. They appear on your website, LinkedIn profiles, email signatures, proposals, marketing materials, and press features. Before a prospect ever speaks with your team, they often see your photos first.

Consistent professional headshots communicate credibility, stability, and attention to detail. Inconsistent or outdated images can quietly undermine trust, even when the company itself is well run.

For companies in competitive markets like Bergen County and Passaic County, strong first impressions matter.

When Companies Should Update Headshots

Corporate headshots should be updated on a schedule rather than handled reactively.

Most companies benefit from refreshing headshots every 18 to 24 months. Headshots should also be updated after a rebrand, website redesign, leadership change, or when new hires join client facing roles.

If your company has grown or evolved in the past two years, your headshots should reflect that growth.

The Business Cost of Inconsistent Headshots

Mismatched headshots can make a company look disorganized even if operations are strong. Different lighting, backgrounds, and image quality create visual friction for clients and partners.

Strong brands look intentional. Consistent corporate headshots are one of the simplest ways to present a unified and professional image across all platforms.

The Most Efficient Way to Handle Team Headshots

On site corporate headshot sessions are the most efficient solution for companies. Employees step away for a few minutes, photos remain consistent, and the workday continues with minimal disruption.

Many businesses in Northern New Jersey complete a full team headshot refresh in a single half day or full day at their office.

Local Corporate Headshot Photography in Bergen County

Working with a local corporate headshot photographer means easier scheduling, faster turnaround, and an understanding of the expectations of New Jersey based companies. On site headshots are ideal for professional services firms, corporate offices, medical practices, law firms, and growing businesses throughout Bergen County and surrounding areas.

Final Thought

Corporate headshots are not about vanity. They are about alignment.

When your team looks as professional online as they are in real life, trust is built faster and first impressions work in your favor.

If headshots continue to feel like a last minute task, it may be time to turn them into a simple and reliable system.

Read More
Client Tips Gonzalo Rodriguez Client Tips Gonzalo Rodriguez

First Impressions Matter

First Impressions Matter

Did you know that professional headshots are often the first impression a client has of your business?

When your team looks polished, confident, and approachable, it builds trust—even before the first call or meeting.

Why it matters:

  • Clients feel more confident working with a professional team.

  • Your online presence reflects your brand’s credibility.

  • Consistent photography strengthens company culture and identity.

Want your team to stand out? In our next email, we’ll explore how the right headshots can elevate your brand perception.

Book a session or schedule a consult today.

Read More
Client Tips Gonzalo Rodriguez Client Tips Gonzalo Rodriguez

Full-Day Corporate Headshots On Location: Complete Guide for Businesses

Learn how an on-location full-day corporate headshot session works, what to expect, how to prepare your team, and how businesses benefit from consistent professional portraits.

The Complete Guide to a Full-Day, On‑Location Corporate Headshot Session

When your company needs updated headshots for the entire team, an on‑location corporate headshot day is the most efficient, professional, and brand-consistent solution. Instead of coordinating individual appointments or asking employees to travel to a studio, a full‑day on‑site session brings the photographer, lighting, and professional expertise directly to your office.

Below is a comprehensive guide you can share with your team, HR department, or leadership to make your next corporate headshot day smooth, organized, and impactful.

Why Choose an On‑Location Corporate Headshot Day?

A full‑day, on‑site setup offers several advantages:

1. Consistency Across the Team

Every employee is photographed with the same background, lighting, and style, resulting in a unified brand image.

2. Convenience for Your Staff

Employees simply step away from their desks for a few minutes. No travel, no rescheduling, no hassle.

3. Efficient and Scalable

With the right setup, a photographer can typically photograph 30–70 people in a single day.

4. Improved Company Image

Strong, professional headshots elevate your website, LinkedIn pages, press features, and marketing materials.

What a Typical Full‑Day Setup Includes

A professional corporate headshot photographer will bring everything needed to create studio-quality images at your location.

Lighting & Equipment

  • Studio strobes or continuous lighting

  • Softboxes or umbrellas for flattering light

  • White, gray, or branded background options

  • Professional camera + lenses

Space Requirements

Most companies can host a headshot day with:

  • A 10x12 ft conference room or open area

  • Access to outlets

  • A small waiting area for the next employees

How to Prepare Your Team for Headshot Day

Preparation ensures employees feel confident and look their best.

1. What to Wear

  • Solid colors work best

  • Avoid busy patterns or logos

  • Choose colors that complement your brand

  • Bring a backup outfit if unsure

2. Grooming Tips

  • Hair should be neat and styled

  • Men should trim or shave as preferred

  • Light, natural makeup is recommended

  • Avoid shiny moisturizers (they reflect light)

3. Accessories

  • Keep jewelry minimal and clean

  • Glasses are fine — clean lenses!

  • Bring any company-branded attire if needed

What the Day Looks Like (Step-by-Step)

Here’s a typical timeline for a full-day corporate session:

1. Setup (10-20 minutes)

Photographer arrives, loads in equipment, tests lighting, and prepares the shooting area.

2. Individual Sessions (3–6 minutes each)

Each employee steps in for:

  • A quick posture and pose adjustment

  • A series of headshot angles

3. Breaks & Flex Time

Natural pauses help employees who arrive late, need touch-ups, or prefer retakes.

4. Wrap-Up & Breakdown

Photographer packs equipment and confirms delivery times.

What’s Included After the Photoshoot

Depending on the package, your company typically receives:

✔ Fully Retouched Final Images

  • Blemish removal

  • Skin smoothing (natural)

  • Color correction

  • Stray hair cleanup

  • Background cleanup

✔ Individual Files for LinkedIn

Optimized for social media and professional profiles.

✔ Consistent Cropping & Branding

Perfect for your website’s team page.

✔ Optional Team Group Photo

If requested, a group portrait can also be arranged during the session.

Tips for HR & Office Managers to Keep Everything Smooth

A little preparation goes a long way.

1. Create a Sign‑Up Schedule

Use Google Sheets, Calendly, or internal scheduling tools.

2. Send a Reminder the Day Before

Include clothing tips, directions to the shooting area, and timing.

3. Keep a Mirror or Grooming Station Nearby

Employees appreciate a place to adjust hair or collars.

4. Encourage Employees to Relax

A good photographer will guide expression, posing, and posture.

How to Make the Most of Your New Corporate Headshots

Once delivered, your company can use the images in many ways:

  • Website "Meet the Team" page

  • Press releases & speaking engagements

  • LinkedIn updates for all team members

  • Company brochures & proposals

  • Badges, directories, and internal profiles

Final Thoughts

A full-day, on-location headshot session is one of the most efficient branding investments your company can make. With professional lighting, a streamlined process, and preparation tips for your team, you’ll end up with a polished, cohesive set of images that strengthen your company’s identity across every platform.

LETS START PLANNING


For on location sessions in action, click on the blogs below.

Read More
Gonzalo Rodriguez Gonzalo Rodriguez

The Complete Guide to Planning a Branding Photoshoot

The Complete Guide to Planning a Branding Photoshoot (With a Client Checklist)

A branding photoshoot is one of the most powerful investments you can make in your business. Whether you're a coach, creative, real estate agent, barber, or CEO, the right visuals can immediately increase trust, increase perceived value, and help you stand out in a crowded market.

But most people don’t know how to prepare and that’s where this guide comes in.

Below is everything your clients need to know to plan a successful branding session, plus a step-by-step checklist they can save and use.

Why Great Branding Photos Matter

Before the checklist, it helps to understand why these photos are so valuable:

  • People decide if they trust you in 0.05 seconds

  • Consistent visuals can increase revenue by up to 23%

  • Your headshot is often someone’s first impression of you

  • Branded images make your website, social media, and ads look professional instantly

A great branding session creates images that tell your story, build trust, and align your visuals with your message.

How to Plan Your Branding Photoshoot

1. Define Your Goals

Before the camera comes out, you should know:

  • Who is your target audience?

  • What emotion do you want them to feel?

  • Where will these photos be used? (website, LinkedIn, Instagram, ads, product packaging)

  • What message do you want the visuals to communicate?

This shapes everything — outfits, props, lighting style, colors, expressions, and backgrounds.

2. Build Your Brand Mood Board

Mood boards help clarify direction. Include:

  • Photo style (clean, moody, vibrant, corporate, lifestyle)

  • Color palette (your brand colors)

  • Example headshots or poses you connect with

  • Props, outfits, or locations you want included

  • Competitor or industry inspiration

3. Choose Outfits That Match Your Brand

Pick 3–5 outfits that represent your personality and industry.

Tips:

  • Avoid loud patterns

  • Choose brand colors or neutrals

  • Bring layers (jackets, blazers, sweaters)

  • Make sure everything fits well

  • Steam or iron your clothes the night before

  • Don’t forget accessories: watch, jewelry, glasses

Outfits should look like the best version of your everyday professional self.

4. Select Meaningful Props

Props help tell your story visually.

Depending on your business, bring:

  • Laptop, notebook, phone

  • Tools of your trade (camera, makeup kit, drafting tools)

  • Product samples

  • Coffee mug, bag, planner

  • Books that match your industry

  • Branding elements (logos, packaging, merch)

Props shouldn't clutter — they should enhance.

5. Choose Your Locations

You can choose:

✔ Studio

Best for clean, controlled, consistent images.

✔ Lifestyle (office, café, workspace)

Adds personality and storytelling.

✔ Outdoor

Great for natural light and approachable visuals.

Your photographer can help choose what suits your brand.

6. Prepare Your Look

Grooming:

  • Men: trim beard, fresh haircut 2–5 days before

  • Women: light makeup touch-up or full glam (your style)

  • Nails clean and simple

  • Hydrate the day before

  • Don’t try new skincare right before the shoot

Sleep:

A good night’s rest matters more than people think.

7. Plan Poses Ahead of Time

No one needs to be a model — but having ideas ready helps.

Poses can include:

  • Confident seated posture

  • Hands-in-pockets standing

  • Walking shots

  • Smiling, serious, and “thinking pose”

  • Working at a desk

  • Lifestyle interactions

Your photographer will guide you, but inspiration helps.

The Official Branding Photoshoot Checklist

Some photographer take offence when you come with ideas, props, and a plan. That never made sense to me. You want what you want and my job is to bring that to life with my skill.

✔ 1. Goals

  • What message am I communicating?

  • Where will these images be used?

✔ 2. Mood Board

  • Photo style

  • Colors

  • Example poses

  • Inspiration images

✔ 3. Outfits (3–5 options)

  • Tops

  • Bottoms

  • Shoes

  • Accessories

  • Layers

  • Undergarments

  • Jewelry

✔ 4. Props

  • Laptop

  • Notebook

  • Tools/products

  • Branding items

  • Personal items (mug, bag)

✔ 5. Grooming

  • Hair

  • Nails

  • Makeup

  • Skin

  • Rest & hydration

✔ 6. Logistics

  • Confirm location

  • Confirm start time

  • Pack outfits & props

  • Steam clothes

  • Bring water and snacks

Final Tips Before Your Session

  • Arrive early so you feel unrushed

  • Bring music you like — it helps energy

  • Relax and breathe — your photographer will pose and guide you

  • Remember: the shoot is about telling your story

Need Help Planning Your Shoot?

If you want images that match your personality, industry, and business goals, I guide you through every step — from mood boards to posing.

Read More
Client Tips Gonzalo Rodriguez Client Tips Gonzalo Rodriguez

But Why?: Short Stories Behind the Shot

 

There is a story behind every photo. Some are inspirational, some are important, and some are flat out just cute. Today we can dive into a few past sessions and celebrate their WHY. Spoiler alert, these are not life changing stories. They might, however, convince you to get that headshot you were debating on getting.

 

This gentleman needed a headshot for what he determined was “to be taken seriously for a promotion.” Maybe he was correct. I do know that this headshot session gave him the confidence to go after said promotion.

 
 

This headshot was needed because this doctor was choosing her residency. The story does NOT need to be deep to be important.


 

The last headshot in the blog is the most wholesome. This gentleman wanted a headshot because he was ready to date again. I hope this man struck gold on whatever site he was on.

Don’t let the fact that I photograph mid to larger offices deter you. I still photograph individual headshots. Let that be our starting point to making your business have the visuals it needs to thrive in this economy.

Read More
Gonzalo Rodriguez Gonzalo Rodriguez

North Jersey Real Estate & Branding

In real estate, your image is your first impression.
Before clients meet you in person, they see your face on listings, websites, and social media. A professional headshot and cohesive branding photos help potential buyers and sellers instantly trust you — and that trust can make all the difference.

If you’re a real estate agent, broker, or office manager in North Jersey or NYC, here’s why investing in professional branding and corporate headshots is one of the best ways to elevate your marketing and attract more clients.

1. Build Instant Trust with Professional Real Estate Headshots

A polished headshot communicates confidence, experience, and approachability. These are all qualities clients look for when choosing a real estate professional.
Unflattering lighting or casual phone photos can unintentionally make you look less professional online.

A professionally captured real estate headshot shows you take your business seriously, and it helps clients feel comfortable reaching out.

2. Create a Consistent Brand for Your Real Estate Team

If you manage a team or brokerage, having consistent office headshots across your website and marketing materials creates a strong, unified brand identity.
Matching backdrops, lighting, and style make your agents look like they belong to the same successful company.

That consistency builds recognition — and recognition builds trust.

3. Stand Out in the North Jersey Real Estate Market

With so many agents competing for attention on platforms like Zillow, Instagram, and Google, your visuals need to stand out.
Custom branding photography for real estate agents — lifestyle portraits, behind-the-scenes shots, and on-location team photos — help you connect with your audience in a genuine way.

Instead of using generic stock images, show your team in action: meeting clients, staging homes, or celebrating a closing. These images tell your story and make your brand memorable.

4. Keep Your Marketing Updated and Relevant

If your headshots are more than a couple of years old, they might not represent how you look or the way you do business today.
Updating your photos gives your brand a modern, current feel, especially important in fast-moving markets like Bergen County, Hudson County, and the NYC metro area.

Fresh branding photos also give you consistent content to use across:

  • Your real estate website and agent bios

  • Social media posts

  • Listing presentations

  • Email campaigns

  • Print materials and business cards

5. Save Time with a Professional Image Library

A well-planned branding photography session gives you months’ worth of professional content.
Instead of scrambling for images every time you post or launch a campaign, you’ll have a ready-to-use library that looks cohesive across every platform — from LinkedIn profiles to team postcards.

6. Highlight Your Company Culture

Clients don’t just hire a brokerage — they hire people.
Branding photos of your team collaborating, working with clients, or celebrating milestones show your personality and company values.
These visuals help humanize your brand and build emotional connection, which is key in relationship-driven industries like real estate.

Ready to Elevate Your Real Estate Brand?

If you’re in North Jersey, Bergen County, or the NYC area, and your office headshots or branding photos are due for an update, I can help.

At GR Design & Photography, I specialize in on-location real estate headshots, corporate photography, and branding sessions that bring out your team’s professionalism and authenticity.

Whether you need updated portraits for your agents or a full-day branding session for your brokerage, I’ll help you create images that attract your ideal clients.

Let’s make your first impression unforgettable.
👉 Book Your Real Estate Branding Session Today

PAST SESSIONS

Read More
Client Tips Gonzalo Rodriguez Client Tips Gonzalo Rodriguez

Benefits of Branding for Bars & Restaurants

How Restaurants and Bars Benefit from Branding Photography

In today’s visually driven world, your restaurant or bar’s first impression often happens long before a guest walks through the door. It happens online. Branding photography isn’t just about pretty pictures; it’s a strategic tool that can transform how customers perceive and connect with your business.

1. Captures Your Atmosphere and Story
Every restaurant and bar has a personality, from the lighting and décor to the way cocktails are poured and dishes are plated. Professional branding photography helps communicate that unique vibe, giving potential customers a taste of your ambiance before they arrive.

2. Builds Trust and Professionalism
High-quality, consistent images across your website, menus, and social media show that you care about quality. Customers associate polished visuals with a polished experience. That trust can turn casual browsers into loyal guests.

3. Boosts Social Media Engagement
Visual content drives engagement. Posts featuring beautifully styled dishes, inviting interiors, and candid moments of your team can attract more likes, shares, and followers. This translates directly to more foot traffic and reservations.

4. Supports Marketing and PR Efforts
From press releases and digital ads to seasonal campaigns, having a library of professional photos ensures you’re always ready to promote your brand in the best possible light. Consistent imagery helps create a cohesive brand identity across all platforms.

5. Highlights What Makes You Different
Whether it’s your craft cocktails, farm-to-table ingredients, or local live music, professional photography draws attention to what sets you apart and makes customers want to experience it for themselves.

In short, branding photography is an investment that pays off in visibility, credibility, and customer connection. For restaurants and bars looking to stand out in a crowded market, stunning visuals aren’t optional…. they’re essential.

Read More
Client Tips, photographer tips Gonzalo Rodriguez Client Tips, photographer tips Gonzalo Rodriguez

Anatomy of a Photograph: The Force

Anatomy of a Photograph is for those who learn better with visual examples. In 6th installment of Anatomy of a Photograph, I’ll help with newborn photography.

EDITING:I edit out wrinkles and soften the skin using the clone stamp.

PROPS: The prop are what make this image. Any fan of Star Wars immediately falls in love with this image.

WRAPS: Swaddling.a baby a great way to keep them calm. When they are calm, they sleep. When they sleep they can be posed.

Read More
Client Tips, photographer tips Gonzalo Rodriguez Client Tips, photographer tips Gonzalo Rodriguez

Anatomy of a Photograph: & Props

INTRO

This is the 5th installment of Anatomy of a Photograph. It is a number of small things you can do, when combined together, take your images from good to great. This blog combines many of the things I’ve gone over in the previous 4 Anatomy of a Photograph blogs.

ALMOST EVERYTHING… & PROPS

FORE, MID, BACK: Similar to the 3rd installment of Anatomy of Photograph, this shot includes something in the foreground, mid ground, and background. The difference this time is the subject is in the foreground rather than the midground.

PROPS: Themed sessions will keep a family coming back multiple times a year. This shot is fall themed. We have fall foliage, pumpkins, and fall signs.

LEADING LINES: Rather than posting the family square with the plants behind them, I positioned them at a 45 degree angle which forms a leading line to the family.

tri

Read More
Client Tips, photographer tips Gonzalo Rodriguez Client Tips, photographer tips Gonzalo Rodriguez

Anatomy of a Photograph 4

INTRO

Anatomy of a Photograph is a series of blog post with numerous small tips that, when added together, make a huge impact in your photography. Part 4 includes a bit of Photoshop magic for you to use.

STACK, MASK, & TYPE

Getting everything perfect in camera is an AMAZING way to run your photography business. Sometimes the clever use of a tripod & Photoshop will take your images to the next level.
STACK: While having your camera on a tripod photography your subjects. This allows you to move your strobe and light each subject properly and individually. I took several pictures of the couple and several pictures of the child and chose the best of each to stack. To stack, open Photoshop, drag both images into the PS document.

MASK: The layer with the couple should be the top layer. Add a mask to it and brush away everything but the couple.

CROP & LEVEL: I used the pillars in the background to make the image level. I used the log as a center point to crop the image.

TYPE: I love using signs for siblings announcing a pregnancy. Use interesting typefaces and there are a bunch of phrases to chose from: promoted to big bro/sis; only child expiring (month & year), etc.

Clients love great images but they are blown away when something creative is added to their images. Give this a try and let me know how it goes.

Click the gallery below to see close ups of the steps described in this blog.

Read More
Client Tips, photographer tips Gonzalo Rodriguez Client Tips, photographer tips Gonzalo Rodriguez

Anatomy of a Photograph pt3

INTRO

Anatomy of a Photograph is for any photographer, regardless of what camera is being used and skill level. I will focus on the little things that, when you add it all up, makes a good image great. You can read about lighting and rule of thirds all you want but some of us are just visual learners. Hope this helps.

FORE, MID, BACK

If you have an image with landscape, you’re going to want to split it into 3 parts. The foreground is the closest, lowest part of the image. Next is the midground where your subject is. Last is the background. When you combine the 3, you create depth and a more interesting image. Also use rule of 3rds to place your subject in an interesting area of the image. The subject does not always need to be in the midground. Mix it up and have fun.

Click on the gallery below to see close ups of foreground, midground, and background.

Hope this helps!

 

 

Click here to try Sprout Studio. It’s the CRM for photographers that helps you look even more professional than your already are. Theres a free trial with no need for a credit card to start. It’s THAT good.

Read More
photographer tips Gonzalo Rodriguez photographer tips Gonzalo Rodriguez

Anatomy of a Photograph pt2

INTRO

This is the second installment of Anatomy of a Photograph. Anatomy of a Photograph is for any photographer, regardless of what camera is being used and skill level. I will focus on the little things that, when you add it all up, makes a good image great. You can read about lighting and rule of thirds all you want but some of us are just visual learners. If you like this, check out the last blog as well. Hope this helps.

EDIT, LEAD, & THIRDS

Editing: Editing an image can be done with a simple command in PS or LR’s AI or the clone stamp if WiFi is not available. Remove the eyesores fro an image.

Leading Lines: The diagonal line of the wave and horizontal line of the jetties LEAD your eye to the subject.

Rule of Thirds: Not every image needs to have the subject front and center of your image. Using rule of thirds brings variety to your photoshoot. The weight of the subject is balance out by the negative space on the rest of the image.

Extra points when you add good posing to the mix. Click the gallery for close ups

SWEET 16 BREAKDOWN

Eyesores: Remove eyesores such as cars and lighting equipment.

Lighting: Strobes are my main light source. 45 degree Rembrandt Lighting (the painter, its not a brand). The sun is my rim light, separating her from the background.

Leading lines: The leading lines in this image are from the fence and bench, leading your eyes to the subject.

Unique: Add some personality to your session with props. The subject enjoyed softball, so we added it to the session.

Click the gallery for close ups.

Read More
photographer tips Gonzalo Rodriguez photographer tips Gonzalo Rodriguez

Anatomy of a Photograph

Anatomy of a Photograph

INTRO

Anatomy of a Photograph is for any photographer, regardless of what camera is being used and skill level. I will focus on the little things that, when you add it all up, makes a good image great. You can read about lighting and rule of thirds all you want but some of us are just visual learners. Hope this helps.

SHAPES & LINES

Shapes in photography are your friend. When posing more than one person, triangles are your best friend. Notice the positioning of the subjects’ arms and legs. They make a triangle. If you notice both of their arms, they form parallel lines. Put it all together and it makes a very visually pleasing image. Click the gallery for a close up.

 

LIGHTING & EDITING

For most of my headshots, I use two lights: a key light (front) at 45 degrees and above the subject with a rim light (back) to separate the subject from the background. I also make sure there’s a catch light in the eyes of the subject. When editing I remove eyesores light the edge of the backdrop and soften the skin. Extra credit for knowing poses that slim your subject’s face like leaning forward. Click gallery for a close up.

Read More
Client Tips Gonzalo Rodriguez Client Tips Gonzalo Rodriguez

Branding with GR Design & Photography

working with

Advantage Outfitters has hired me multiple times for their branding. It started off as headshots and evolved to branding they needed for their marketing team. Here are the benefits of working repeatedly with one photographer for your branding. While some photographers specialize in one type of photography, branding photographers specialize in multiple types of photography to get your brand the voice it needs.

Consistency can be the difference between a cohesive brand and something messy. Having one photographer photograph employees with similar poses, matching the background, and the same editing style will give you the cohesive look to look more professional and stand out from your competition.

Another benefit of a branding photographer is their ability to be your one stop shop. I was able to photograph employees and take photographs of their fleet along with products they wanted to highlight for potential clients. I think this really set them apart from their competition. They knew what they wanted which made the process easier. If you, on the other hand, are not sure what you want then an experienced photographer like myself can lay everything out so you can make a proper decision.

Read More
photographer tips Gonzalo Rodriguez photographer tips Gonzalo Rodriguez

CRMs: A Photographer’s Best Friend

Fellow photographers! Here is your secret weapon that can take your business to the next level. Meet Sprout Studio Photography CRM, the all-in-one solution that's taking the photography world by storm – and for a good reason!

Sprout Studio is like having your own personal assistant that caters to all your photography business needs. No more juggling clients, bookings, payments, and communication all by your lonesome. This powerful platform has got your back, so you can focus on what you do best – capturing stunning moments!

Here's what makes Sprout Studio a total game-changer:

  • All-in-One Solution: Your life is about to get a whole lot easier. Sprout Studio brings all your essential tools under one roof, from lead capture to client management, bookings to payments.

  • Automation: Who doesn't love a little magic in their lives? With Sprout Studio's automation features, you'll save time and keep your clients happy. No more forgetting to follow up – it's like having a photographic memory!

  • Beautiful Client Experience: First impressions count! Sprout Studio lets you add your own branding to emails, online galleries, and invoicing, giving your clients a sleek and personalized journey they won't forget.

  • Customizable Workflows: Create workflows tailored to your unique photography style, ensuring you stay on top of your game for every shoot.

  • Seamless Integration: Sprout Studio plays nicely with apps like Gmail, Zapier, QuickBooks, and more. It's a dream team of data syncing and streamlined workflow!

Now, you might be thinking – "What's in it for me?" Here are just a few of the many benefits:

  • Boost your productivity by eliminating manual tasks, giving you more time to flex those creative muscles.

  • Impress your clients with a professional and branded experience that keeps them coming back for more.

  • Stay organized with all your client info, bookings, and payments in one easy-to-access platform.

  • Grow your business with marketing tools that help you connect with new clients and reach for the stars.

Ready to join the Sprout Studio family and watch your photography business blossom? Grab the opportunity to try Sprout Studio through our affiliate link (https://www.trysproutstudio.com/?via=grdesignphotojune) and start your free trial today. Don't let this chance slip away – sign up now and see the amazing results for yourself! Happy shooting!

Read More
Client Tips, photographer tips Gonzalo Rodriguez Client Tips, photographer tips Gonzalo Rodriguez

An Easy $50

Refer a business to me and when they sign a contract for:

  • Half Day Corporate Headshots

  • Full Day Corporate Headshots

    or

  • Branding Session

You will receive $50 for that referral. Some examples for a half or full day session would be… your own job. Half day sessions are 4-15 employees. Full day is 15-40 employees. Examples for branding sessions are if you have a friend with a coffee shop, a catering business (food or deserts), or started a business where they need a website with professional images included.

Once they sign that contract, the money is yours. So think about those North Jersey / NYC area businesses your friends and family have. All you need to do is send them my way.

Read More
Client Tips Gonzalo Rodriguez Client Tips Gonzalo Rodriguez

How to Decide On a Photographer

I’ve been noticing a trend on social media. The average person does not know what they are looking for when they want to hire a photographer. They don’t know what the average photographer charges or what they should be getting. I hope this helps:

BUDGET- Lets start off by understanding that photography is a luxury. If you’re looking for quality, you’re going to have to spend some money. A majority of the time, you get what you pay for. If a wedding photographer costs $10K- $7K, said photographer will know how to pose, settle all your fears, deliver prints and albums. If a wedding photographer costs $500, just know there will be problems. Same goes for family portraits, newborn photographers, and headshot photographer.

These are the average prices in the NYC area:

Wedding- $3,000 - $6,000 (premium photogs- $7,000 - $10,000)

Headshot- $100 - $300 (corporate headshot session- $1,000+)

Newborn- $400 - $800 (experienced $1,000+)

Branding photographers- $3,500 - $6,500

DELIVERABLES- Every type of photographer is going to give you something in return. Wedding photographers can deliver prints, albums, save the dates, thank yous, and digitals. Newborn photographers can deliver, prints, albums, wall art, and newborn announcements. Headshot photographers deliver crisp, edited digitals that are the best version of yourself. Branding photographers deliver digitals along with licensing rights to make your business look its best.

YOU, THE CLIENT- You know what you need. An experienced photographer will let you know everything about that need so you can make an informed decision. Get on a call with a potential photographer (I know… talk? Yes). Ask all the questions you need to in order to make an informed decision. Let the photographer tell you about the things you don't know. There’s a lot to learn in photography. Research pricing in your area. Weight the deliverables and type of photographer with your budget. See if your photographer can customize the session to what you need.

Read More