It’s Not Failure…

It’s Not Failure… It’s How NOT To Do It

It’s only failure when you stop trying. Everything else is just learning how not to do it. So what did I learn about running a headshot happy hour? It’s not about photography or graphic design skill. It wasn’t finding the location to let me host. That was just a little tedious. These are what I think would help get people to purchase tickets and attend:

NO MOMENTUM- There was not enough time between the event date and when I started promoting. There weren’t enough videos explaining the importance of headshots or networking for serious businesses.

BEEN THERE, LIKED THAT- There were no past events to make people familiar with networking at that particular bar. What’s the fix? Monthly or weekly free networking events to build familiarity and comfort to set up a paid Headshot Happy Hour.

YOU GOTTA SPEND MONEY TO MAKE MONEY- $40 on paid Eventbrite adds five days before the event just won’t cut it. This will cost the first time or two. Take notes on where people purchased from (Google ad, IG ad, TT ad, Eventbrite ad). After a few tries, you will know what works and what doesn’t

MAKE A DETAILED PLAN WITH THE MARKETING TEAM- Get on the same page with the location’s marketing team. We are going to post this, this, and this on this date. Videos? Stills? Videos & stills?

Was this a super successful event? No. Did the people that DID buy tickets enjoy their drink and headshots? Absolutely! They had a great time. The owner WANTS me to do this again. He saw the vision and likes the idea. There’s potential here. Lets see how the next one goes… if there is one.