What Should Be In Your Photography Portfolio

What Should Be In Your Photography Portfolio?

Your portfolio is the largest defining factor whether you get hired or not. Other factors are your price, your ability to be found, and competence vibes to name a few. If your portfolio has these mistakes in them, you’ll send potential clients running.

niche gallery

If I’m looking for a headshot photographer, I want to see headshots. I don’t want to see headshots mixed with wedding and maternity. Organization and attention to detail can go a long way in the eyes of a potential client. There are arguments out there whether or not a photographer should niche down to one type of photography. I’m on the side of niching down… eventually. When you start, photograph the types of photography that interests you: maternity, headshots, newborn, weddings, and/or portraits. The type of photography that you consistently book and make the most off of, is the type of photography you should niche down to.

Ditch the Trash

Your work will be scrutinized to make sure you can consistently photograph in the style a potential client wants. Post quality over quantity. Instead of posting 15 pictures that 8 are great images and 7 are mid, just post 8 great images. It’s better to have a client want more saying “That’s it?” rather than that client saying, “Ew, what is that picture?”

Contact!

Don’t lose them! Make sure it is easy for that potential client to contact you. Make a button with clear directions.

Think of how many other photographers there are in your area. Ease of use can make or break you. If they have to search for more than 10 seconds for your contact form, you’re going to lose them. Don’t give them a reason to search the next photographer. Once they fill out a contact form, you can begin an email campaign to seal the deal.