Good branding creates a strong, positive perception of your business. What perception comes to mind when you think of Nike? Now think of Old Navy. What about Gucci? All these companies started somewhere and developed their branding. They designed and redesigned their logo. They had copious amounts of photo shoots to portray the feeling of their brand. A great logo and well lit photography goes a long way. Here are 3 reasons you should hire a professional for your branding needs.

First impressions

The internet is over saturated. Whatever your idea is, it’s probably been done. Do it better! You have 3 seconds to grab a client’s attention. Can your cellphone camera match what is already out there?

knowledge

Photographers and graphic designers know what works. We know what works on screen vs what works in print. We have many vendors at our disposal that can get you what you need for your business whether digital or print. We know if that logo works on a large billboard vs a watermark in the corner of an image on social media.

you get what you pay for

This doesn’t mean I want to charge you an arm and leg for my services. I want to let you know if you have a great product, show it the best way possible. A cellphone image with a messy background and terrible lighting will not grab anyone’s attention. The images below are not my work but they are great examples of the difference between DIY and hiring a pro.